ebayB is my entry to the 2023 D&AD New Blood awards. The brief asked for a way to encourage Gen Z to start selling with eBay.

When researching this brief, it became clear that eBay has lots to offer Gen Z, but the format doesn’t appeal to them. Generation Z need instant reward for their interactions, whereas eBay requires commitment to navigate its huge range of products.

ebayB has been created to simplify eBay’s offering and help it resonate with this generation. It will also function as a social media platform, encouraging users to share their tastes with followers and engage in conversations around common interests. Other features, such a points system, are introduced to make the ebayB experience fun and encourage users to return.