“At Good Things Spirit Co., we believe good things come in threes. Such as the base ingredients to our spirits. That’s right. 3 ingredients: yeast, starch and water. Our process ensures that you only drink purest, cleanest spirits - lovingly crafted in Edinburgh, Scotland by the nicest, soundest guys. We hate anything artificial, and anything added that wasn’t naturally created through the process, which was the inspiration behind our brand. We promise always to bring you transparent, honest and simple booze and, in return, we ask that you enjoy it – not too much though! (ScotGov made us write that last bit).”

The direction for this branding was intentionally irreverent; playing on the number 3 and its various associations with religion & spirituality. The result was a fun, tongue-in-cheek brand language.